Tarek Müller, co-founder & co-CEO, ABOUT YOU
The early motivations and pivotal moments that shaped Tarek’s entrepreneurial path.How ABOUT YOU’s unicorn status impacted both the company and Hamburg’s startup ecosystem.The biggest opportunities for AI in e-commerce, from personalisation to operational efficiency.The intersection of customer choice, convenience, and sustainability in fashion retail.Tarek’s vision for the emotional and technical future of online shopping in five years.