Leverage

From Goldman Sachs Analyst to Solo Content Creator ✏️ with Shushant Lakhyani

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In this episode, we chat with Shushant, a former Goldman Sachs analyst turned content creator and serial info product builder.


Shushant shares his fascinating transition from a high-stress corporate job to freelancing and content creation.


We reveal the challenges of leaving a stable career to build a solo business.


We explore the rise of ghostwriting gigs, info product strategies and the impact of AI tools on both freelancing and content creation.


Tune in to learn how Shushant Lakhyani navigated early failures, built successful products on platforms like Gumroad and what the future holds for content creators in a world increasingly shaped by AI.


If you're an aspiring creator or freelancer looking to diversify your income, this episode is packed with practical insights and actionable advice.


📚 Books- Steal Like an Artist by Austin Kleon


🪛Tools

  • Notion – For organizing content and creating info products.
  • Gumroad – For selling digital products and freelancing services.
  • MidJourney – AI-powered image generation tool.
  • Canva – Graphic design tool for creating visuals and content.
  • Ideogram – Used for creating logos and visuals.
  • Taplio – Tool for LinkedIn content creation.
  • Tweet Hunter – Helps with Twitter content inspiration.
  • Typefully – Another tool for Twitter content scheduling and analytics.
  • SuperX – Chrome extension for Twitter content analytics.
  • Blackmagic – Tool for Twitter content analytics.
  • AI Carousels – For creating carousel posts on LinkedIn.
  • Perplexity – AI-powered research tool.
  • Beehive – Newsletter platform.
  • TypeDream – Landing page builder (acquired by Beehive).
  • DigiSell – For hosting websites and products.
  • ChatGPT – AI models for content creation and idea generation.
  • Cursor AI – AI tool for programmers.
  • Runway – AI video generator tool.


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    LeverageBy Antonio Giordano