In our latest podcast, we explore what it takes to go from being a good salesperson to truly elite, and the insights are eye-opening. We discuss the importance of having a growth mindset, mastering frameworks like MEDDICC, and following a structured sales process that goes beyond merely building relationships.

James shares his personal journey—how early success wasn’t enough until he embraced value-based selling and customer centricity, transforming his entire approach.

The conversation also delves into why diligence, focus, and finding the right champions are non-negotiable for closing deals. Ultimately, it’s all about connecting your product’s value to the customer’s pain points. When you do that right, the results speak for themselves!