Sign up to save your podcasts
Or
Share From Google & Amazon to Sage: Harry Davies on What Really Makes Sales and Marketing Work
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
From Google & Amazon to Sage: Harry Davies on What Really Makes Sales and Marketing Work
In this episode of the Boss N Data Podcast, host Joshua Smith sits down with Harry Davies, VP of Marketing Investment & Effectiveness at Sage, formerly at Google and Amazon, to unpack the truths about marketing effectiveness.
Harry shares invaluable insights from a career spanning government behaviour change campaigns, launching Amazon Marketing Services in Europe, and leading measurement and data science at Google Cloud. Today at Sage, he’s helping drive £2.1Bn in recurring revenue by shifting from pure demand gen to a balanced brand + activation approach.
By the end of this episode, you’ll understand:
- Why sales and marketing so often pull in different directions - and the practical fix.
- How to measure what really works in marketing (beyond vanity metrics).
- The power of combining experiments, econometrics, and attribution.
- How buyer behaviour is changing and what it means for sales and marketing leaders.
- Where AI is already making marketing effectiveness faster and smarter.
- Why you should start small, solve frontline challenges, and scale from there.
About the Guest
Harry Davies is an experienced Marketing Strategy and Operations leader, currently VP of Marketing Investment & Effectiveness at Sage. He previously led measurement and data science teams at Google and Amazon and sits on the Advisory Board of the International Journal of Market Research. Harry is a regular speaker on marketing strategy, science, and effectiveness.
👉 Connect with Harry on LinkedIn: https://www.linkedin.com/in/harrydavies/
About Your Host
Joshua Smith has been a Data and AI talent specialist since 2011. He is Sales Director at MBN Solutions, responsible for leading and supporting the growth and diversification of MBN’s client portfolio, and building MBN’s position as a leading Data & AI talent consultancy across the UK, Europe, and US.
Explore industry updates and the latest in data and AI talent on MBN Solutions’ LinkedIn page.
Disclaimer
The views expressed by the guest in this episode are their own and do not reflect those of their current or former employers.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By MBN SolutionsIn this episode of the Boss N Data Podcast, host Joshua Smith sits down with Harry Davies, VP of Marketing Investment & Effectiveness at Sage, formerly at Google and Amazon, to unpack the truths about marketing effectiveness.
Harry shares invaluable insights from a career spanning government behaviour change campaigns, launching Amazon Marketing Services in Europe, and leading measurement and data science at Google Cloud. Today at Sage, he’s helping drive £2.1Bn in recurring revenue by shifting from pure demand gen to a balanced brand + activation approach.
By the end of this episode, you’ll understand:
- Why sales and marketing so often pull in different directions - and the practical fix.
- How to measure what really works in marketing (beyond vanity metrics).
- The power of combining experiments, econometrics, and attribution.
- How buyer behaviour is changing and what it means for sales and marketing leaders.
- Where AI is already making marketing effectiveness faster and smarter.
- Why you should start small, solve frontline challenges, and scale from there.
About the Guest
Harry Davies is an experienced Marketing Strategy and Operations leader, currently VP of Marketing Investment & Effectiveness at Sage. He previously led measurement and data science teams at Google and Amazon and sits on the Advisory Board of the International Journal of Market Research. Harry is a regular speaker on marketing strategy, science, and effectiveness.
👉 Connect with Harry on LinkedIn: https://www.linkedin.com/in/harrydavies/
About Your Host
Joshua Smith has been a Data and AI talent specialist since 2011. He is Sales Director at MBN Solutions, responsible for leading and supporting the growth and diversification of MBN’s client portfolio, and building MBN’s position as a leading Data & AI talent consultancy across the UK, Europe, and US.
Explore industry updates and the latest in data and AI talent on MBN Solutions’ LinkedIn page.
Disclaimer
The views expressed by the guest in this episode are their own and do not reflect those of their current or former employers.
Hosted on Acast. See acast.com/privacy for more information.