In this episode of Tech Startup Stories, join host Natalie Binns as she talks with Max Greenwald, CEO and founder of Warmly, about how a failed Tinder-for-co-founders app accidentally launched his career in sales and marketing technology. Max shares the unconventional path from Google engineer to startup founder, why he believes building products is easier than getting messaging right, and how Warmly's AI agents are helping B2B companies find warm leads and book meetings without cold outreach. Hear about his open-close framework for testing messaging, why he refuses to hire from big tech companies, and his blunt advice for anyone considering leaving corporate to start something new.