"If you build a community, you won't become a commodity."

That's the key takeaway from Lloyed Lobo's extraordinary new book, "From Grassroots to Greatness - 13 Rules to Build Iconic Brands with Community-Led Growth." Lloyed is the Cofounder of Boast.AI and Traction, known for his openness, vulnerability and inspiring attitude.

In this latest episode of The Change Officer: Media & Comms, our host Ivan chats to Lloyed about this bestseller, exploring what drove him to write it, and the life-changing learnings he discovered in the process. 

Ivan and Lloyed spoke about: 

• Why Lloyed decided to write his book as a gift to his mother
• Lloyed's unconventional path into entrepreneurship
• How all global phenomena go through the same four stages 
• The importance of community building in creating a lasting brand 

This is a must-listen for brand strategists, community managers, entrepreneurs, and anyone else who is building a brand of the future!

This special episode of The Change Officer Podcast is hosted by Ivan Zeljkovic: https://www.linkedin.com/in/ivanzeljkovic/

Find Lloyed online: https://www.linkedin.com/in/lloyedlobo/

📹 This episode was recorded at Poddster Studios: http://dubai.poddster.com

✨ They say that change is the only constant. If this is true, we want to know what is the change ahead. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are talking to the change-makers themselves. We invite you to join us on the journey of getting the answer ✨

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