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From Green Hill to Advaita Health: Navigating Brand Confusion and Organizational Change
This week on Open-Source Health, we take you behind the curtain of our own brand evolution—where it’s worked, where we’ve failed, and what’s next. Tripp and Marcus open up about the messy, iterative process of defining who we are as an organization, especially as we’ve grown from Green Hill Recovery to AIM to Advaita Health.
We unpack how our identity has shifted alongside our services, values, and long-term vision. From conversations about mastery and failure to reflections on accessibility in healthcare, this is a raw and honest look at what it takes to grow an organization with integrity. Plus, we get personal with Marcus’s journey into health, fitness, and contemplative practice, shaped by his roots in Eastern North Carolina.
If you’ve ever wrestled with branding, scaling, or making values-driven decisions in healthcare, this one’s for you.
Takeaways:
- Why mastery is a slow, failure-filled process—and why that’s a good thing
- How our brand has evolved from Green Hill Recovery to Advaita Health
- Lessons learned from missteps in branding and communication
- The tension between who we are now and who we’re becoming
- Personal reflections on health, identity, and leadership growth
Chapters:
00:00 – Starting with Decaf Espresso and Catching Up
01:00 – The Long Road to Mastery (and Failing Along the Way)
05:00 – Marcus’s Health and Flourishing Journey: From Small-Town NC to Contemplative Practice
14:30 – Our Branding Missteps (and What We’re Learning)
28:00 – Clarifying Green Hill Recovery vs. Advaita Health vs. AIM
35:00 – Why Brand Clarity Matters for Healthcare Organizations
42:00 – Leadership Lessons: Holding Tension Between Present Reality and Future Vision
46:00 – Lessons Learned: The Value of Failing Repeatedly
About Flourish by Advaita Health
Flourish by Advaita Health explores how people, providers, and communities move from suffering to flourishing. Each episode weaves together perspectives from healthcare, wellness, and human experience — from the science of mental and physical health to the art of living well.
Advaita Health is a North Carolina–based behavioral health organization dedicated to supporting whole-person flourishing. Learn more about our work and clinical services below.
- 🌿 Advaita Health: advaitahealth.com
- 🩺 Advaita Integrated Medicine: aimwellbeing.com
- 🎙️ Podcast: Flourish by Advaita Health
- 📸 Instagram: @advaitahealth
- 💼 LinkedIn: Advaita Health
- 📩 Subscribe for new episodes and updates
View all episodes
By Tripp JohnsonThis week on Open-Source Health, we take you behind the curtain of our own brand evolution—where it’s worked, where we’ve failed, and what’s next. Tripp and Marcus open up about the messy, iterative process of defining who we are as an organization, especially as we’ve grown from Green Hill Recovery to AIM to Advaita Health.
We unpack how our identity has shifted alongside our services, values, and long-term vision. From conversations about mastery and failure to reflections on accessibility in healthcare, this is a raw and honest look at what it takes to grow an organization with integrity. Plus, we get personal with Marcus’s journey into health, fitness, and contemplative practice, shaped by his roots in Eastern North Carolina.
If you’ve ever wrestled with branding, scaling, or making values-driven decisions in healthcare, this one’s for you.
Takeaways:
- Why mastery is a slow, failure-filled process—and why that’s a good thing
- How our brand has evolved from Green Hill Recovery to Advaita Health
- Lessons learned from missteps in branding and communication
- The tension between who we are now and who we’re becoming
- Personal reflections on health, identity, and leadership growth
Chapters:
00:00 – Starting with Decaf Espresso and Catching Up
01:00 – The Long Road to Mastery (and Failing Along the Way)
05:00 – Marcus’s Health and Flourishing Journey: From Small-Town NC to Contemplative Practice
14:30 – Our Branding Missteps (and What We’re Learning)
28:00 – Clarifying Green Hill Recovery vs. Advaita Health vs. AIM
35:00 – Why Brand Clarity Matters for Healthcare Organizations
42:00 – Leadership Lessons: Holding Tension Between Present Reality and Future Vision
46:00 – Lessons Learned: The Value of Failing Repeatedly
About Flourish by Advaita Health
Flourish by Advaita Health explores how people, providers, and communities move from suffering to flourishing. Each episode weaves together perspectives from healthcare, wellness, and human experience — from the science of mental and physical health to the art of living well.
Advaita Health is a North Carolina–based behavioral health organization dedicated to supporting whole-person flourishing. Learn more about our work and clinical services below.
- 🌿 Advaita Health: advaitahealth.com
- 🩺 Advaita Integrated Medicine: aimwellbeing.com
- 🎙️ Podcast: Flourish by Advaita Health
- 📸 Instagram: @advaitahealth
- 💼 LinkedIn: Advaita Health
- 📩 Subscribe for new episodes and updates