In this engaging conversation, Jenna Griffis shares her journey of starting Later Gator Coffee, a coffee shop in Austin, Texas, inspired by her late grandmother. The discussion delves into the challenges of entrepreneurship, the importance of community, and the personal connections that fuel her passion for coffee. Jenna reflects on her experiences with grief, the lessons learned in her first year of business, and the excitement of expanding to a second location. Throughout the conversation, themes of authenticity, resilience, and the joy of creating a unique customer experience are highlighted.

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