In the latest episode of “ATHLETES TO ENTREPRENEURS: The Alumni Journey” hosted by Alumni Direct, we speak with Darrell Devaul, founder of the PoweringU Foundation. 

Darrell on the importance of teaching young athletes about financial literacy and NIL: 

"That's where I come in. I'm just really educating these high-school kids on how to build their brand, how to say the right things. Because content kills. Content helps you out. Whatever you put on there that's good, from your character, your leadership, your social, and giving back to the community, is going to help you take the next step."

As you're working with these student athletes, what kind of advice would you give them?

"Transitioning from the athlete side, your goal is to brand yourself. Educate yourself. And that goes back to the 4 things that I talk about in my foundation: Character, Leadership, Social and Community. Make sure your character is right...Doing things that are going to make you different. Updating your LinkedIn. Being a leader on and off the field. Giving back to your community. The key to a smooth transition is doing those things that are going to help you in the future. You can't play and not do anything else...if your social media is right and you're doing things on and off of the field, you're going to make some money. And eventually, people are going to see you and you will eventually get a job or have internship opportunities."

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