The Progress Lab

From Gym Floors to Fridge Doors — The Story of JIM


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We sat down with Aimee from We Drink JIM to chat about her wild ride—from throwing down at the CrossFit Games, to owning a gym, to launching Australia’s only prebiotic recovery soda. We dive into how training, business, and gut health all collided to create something seriously cool. If you’ve ever wondered what it’s like to pivot from athlete to entrepreneur (and still do both), this one’s for you.
Jim website - https://wedrinkjim.com/Aimees insta - https://www.instagram.com/aimeebelmaguire/
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The Progress LabBy TheProgresslab