Ever shared a post about a cause and wondered, Does this even matter? You’re not scrolling alone. In this episode of Once Bitten, Alex, Roba and Sam dive into the messy, powerful world of social media activism and how young people are turning tweets into real-world revolutions.
Take Nigeria’s #EndSARS movement in 2020: Millions flooded Twitter to demand an end to police brutality, leading to nationwide protests that forced the government to disband the notorious SARS unit. Or Kenya’s #MyDressMyChoice in 2014, where viral outrage over a woman assaulted for her clothing sparked street marches for women’s rights. Fast-forward to Kenya’s 2024 protests against the Finance Bill? Thousands of GenZ flooded TikTok and X (formerly Twitter) to slam unfair taxes, then hit the streets to make their voices unignorable. Spoiler: The government backed down. They break down how hashtags like #RejectFinanceBill2024 became battle cries, and why memes, TikTok skits, and viral threads are now as vital as protest signs.
But it’s not all victory dances. They ask tough questions: Can liking a post replace showing up? Does online outrage fade faster than a Snapchat streak?

You’ll laugh at their takes on “Instagram vs. reality” activism, get tips on turning digital rage into offline action (no, you don’t need to chain yourself to a building), and hear why Kenya’s youth are the blueprint for balancing phones in one hand and protest posters in the other.
Whether you’re a Keyboard warrior, a rally newbie, or just tired of being told “young people don’t care,” this episode is your kick in the pants: Change starts with a click, but it doesn’t end there.

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