📄 Episode Summary:

In this inspiring episode of Money to Give, Rick Peck sits down with Jason Ellinger, co-founder of Beard and Bowler, to explore how storytelling can transform the way nonprofits connect with their audiences—and ultimately, how they inspire action.

Jason shares his personal journey from covering tragic news stories as a photojournalist to founding a storytelling agency focused on positive, life-changing narratives. Through real-world examples and a behind-the-scenes look at their proven framework, Jason breaks down the essential ingredients of powerful nonprofit storytelling—and why following the right structure matters more than ever in today's world of information overload.

Whether you're a nonprofit leader, fundraiser, or marketer, this episode will change the way you think about how your story is told—and why getting it right can make all the difference.

🔑 Key Takeaways:

Stories must follow a proven structure. Hero, problem, guide, plan, action, and resolution—in the right order—to keep audiences engaged and motivated.

Tension is critical. If you resolve the problem too soon, your audience will mentally "check out."

Video storytelling is no longer optional. It's a fundamental tool for connecting emotionally and authentically with donors and supporters.

Storytelling reveals your ‘why’. Powerful stories don’t just move external audiences—they also inspire internal teams and volunteers.

Quality storytelling requires a team. Great video isn’t just about cameras—it's about combining narrative expertise, technical skill, and emotional authenticity.

🎬 Resources Mentioned:

• Beard and Bowler Website

StoryBrand by Donald Miller (recommended reading for understanding story frameworks)

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