Episode 355: Justin Gordon interviews Everett Cook, Co-Founder and CEO of Rho, about how he started and grew the company.

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This episode is brought to you by Rho. With Rho, founders get:

• A single pane of glass they can use to run and scale their business from Day 1: Bank account, corporate cards to start running – and expense management, bill pay automation, and accounting to help you move fast as you scale.
• Rho is trusted by thousands of companies ranging from two-person YC companies to brands like Perplexity, Cal.com, Splitwise and more.
• The big thing with Rho: Every customer has a "person" at Rho. 24/7 customer support - phone, text, email - we will be there at every critical milestone in your startup's journey.

To learn why startups choose Rho, visit www.rho.co today.

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This episode is also brought to you by TRIBE. TRIBE is a community for fast-growing early to mid-stage entrepreneurs. It includes facilitated peer groups of 6, retreats, guest speakers, book club, forums, and more. Qualifications: Entrepreneurs generally doing between $500k and $15 million per year in revenue. Apply to TRIBE today and save $300 off the yearly membership price when you mention Just Go Grind!

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Show Notes: 

00:00 What’s coming in the episode…

01:27 Introduction

02:50 What is Rho known for today?

03:34 Starting Rho

8:59 Early days and partnering with Co-Founder, Alex Wheldon

10:34 Their first conversations with investors

14:50 From just an idea to Rho’s first customer

16:27 Partnering with banks

19:25 Search for customers

22:15 Growth strategies

24:12 First employees

27:01 Rho after Covid days

29:13 Post Rho’s Series B round

31:54 In-person culture at Rho

34:04 How Everett’s background reflects on his present day at Rho

36:00 How Rho stands out in today’s market

39:12 Founder journey vs Trader days

41:49 Everett’s personal growth as a founder

45:26 A look into the future: why did Rho win?

 

Referenced: 

• Mike Bloomberg

• Alex Wheldon (Co-Founder of Rho)

• Airbnb

• Webster Bank

• Scrub Daddy

• Shark Tank

• Jeff Bezos

• Sara Blakely

 

Connect with Justin: 

• Twitter: https://x.com/justingordon212
• Instagram: https://www.instagram.com/justingordon8/
• LinkedIn: https://www.linkedin.com/in/justincharlesgordon/

 

What Justin is working on: 

• Just Go Grind Newsletter: https://www.justgogrind.com/subscribe
• Running (Strava): https://www.strava.com/athletes/52394979
• Hiring: https://partnerslink.athyna.com/pod
• Scouting: https://headline.com/