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In this engaging episode of the Sewing Social Podcast, we chat with Hayley, founder of two beloved sewing brands: the popular subscription box Sew Hayley Jane and her latest creative venture, Thready Set Go. 

Hayley shares how her lifelong passion for sewing evolved into launching successful sewing businesses that inspire makers around the world.

We dive into what it takes to build a successful creative business, the behind-the-scenes of running a sewing subscription box, and the lessons she’s learned along the way. Hayley also talks about the importance of flexibility, the power of the online sewing community, and her goals for the future of Thready Set Go.

Whether you're a sewing enthusiast, a creative entrepreneur, or curious about turning your hobby into a business, this episode is packed with valuable insights, creative inspiration, and tips on growing a brand in the crafting world.

Key Takeaways:

• Hayley's sewing journey began in childhood, influenced by her mother.
• She transitioned from Sew Hayley Jane to Thready Set Go due to market challenges.
• Community engagement was a key aspect of her previous business.
• Thready Set Go aims to be a hub for all things sewing.
• Virtual sewing socials provide a welcoming space for sewers.
• Hayley emphasises the importance of flexibility in business planning.
• The monthly pattern club features independent designers and tutorials.
• Hayley aims to expand Thready Set Go's community and offerings.
• She values both in-person and virtual sewing experiences.

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Guest details:

Instagram: @sewhayleyjane

Website: threadysetgo.com

Youtube: Sew Hayley Jane

Chapters

00:00 Introduction and Background
01:53 Personal Sewing Journey
08:16 The Birth of Sew Hayley Jane
12:52 Transition to Threadyset Go
14:50 Community Building and Engagement
22:28 Future Plans and Aspirations
23:35 Fun Rapid Fire Questions