Empowering women over 40 is Jenna Capozzi’s speciality, especially when it comes to helping them market their businesses! This week, Jenna joins the show to talk about how she transitioned away from Hollywood into marketing and mentorship. She shares the best ways to cold call businesses in order to get your services in front of them, and how to be prepared for those calls! Jenna shares the most common pieces of advice that she provides clients with and explains why jumping in is the best way to do it! Tune in to learn more from this amazing expert. 

IN THIS EPISODE:

• [8:05] Jenna shares about her background and how she got to where she is today. 
• [11:04] Jenna explains how she landed her first clients.
• [15:01] What’s the best way to be successful with reaching out to companies and pitching your service?  
• [17:58] When does Jenna do the research - before or after cold calling? 
• [20:10] What made Jenna decide to focus on empowering women over 40?
• [25:16] What does Jenna’s mentorship program look like? 
• [26:06] What are the most common pieces of advice Jenna shares with her clients?
• [29:30] Jenna describes her retreats and how they work.

KEY TAKEAWAYS:

• Move quickly! You will make mistakes, but make it fast and make it quick, then pivot and do it a bit differently. Don’t let failure stop you, there is always another way. 
• If in the marketing field, when you are going to approach a business, make sure that you’ve done your research, you know what their business does, who their competitors are, and a direction their marketing plan could go in, then call them and share your insights. 
• Trust your instincts, if you focus too much on the fear and worry of what could go wrong you’ll never get started. Focus on your goals and keep moving forward. 

LINKS MENTIONED:

Leader Builder Workbook

Jenna Capozzi Website

Ask Brien Radio Show

BIO

A young girl with big dreams, a head full of ideas, and a heart bursting with ambition. That was me!

I loved bringing people together and creating something beautiful out of nothing.

Fast forward, I found myself diving headfirst into my career in Hollywood, then diversifying into the advertising and the marketing world.

It was everything I thought I wanted – the hustle, the challenge, the glitz.

But at the top of my game after 30 years filled the bookshelf with awards and all.

But, I realized something crucial was missing:

PURPOSE!

That's when I launched. It wasn't just a sudden spark of inspiration; it was the culmination of everything I'd learned, experienced, and yearned for. It is my mission to empower women over 40 – incredible, talented, yet often overlooked women – to rewrite their stories, reignite their passions, and achieve their wildest dreams.

I believe in the power of community, the strength of shared experiences, and the magic that happens when women support each other. That's why this is more than just a retreat coaching service – it's a sisterhood, a movement, a force to be reckoned with.

In my spare time (which, let's be honest, isn't much), you'll find me with my kiddos or pups, experimenting in the kitchen, or planning our next travel adventure. I'm a firm believer in living life to the fullest and finding joy in the little things. So, here I am – an entrepreneur, a mentor, a friend. I'm here to guide you, inspire you, and cheer you on every step of the way. Let's embark on this journey together and show the world what we're made of!