You Make It Look Easy Podcast

From homeless to CEO: The unlikely crypto start-up generating over $1B trading volume


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At just 26 years old, Luca Netz has already achieved what most can only dream of. From living homeless and couch-surfing with his mom to becoming the CEO of Pudgy Penguins—a brand that has generated over $1 billion in trading volume—Luca’s story is one of grit, vision, and relentless determination. Known as the “Elon Musk of crypto,” he’s not just building a business; he’s setting the gold standard for innovation in the space.

Before Pudgy Penguins, Luca built a resume that speaks for itself: scaling Gel Blaster into a $100M+ toy empire, playing a pivotal role in the rise of iconic brands like Von Dutch, and contributing to the success of tech giant Ring, which later sold to Amazon for $1B. These milestones are a testament to his ability to spot trends, build brands, and drive exponential growth.

In this episode, Luca reveals his mindset for staying ahead, his journey from zero to millions, and what makes him the GOAT (Greatest of All Time) in building both brands and communities. Whether you’re an entrepreneur, a trend-spotter, or someone intrigued by the next big thing, this conversation will inspire you to think bigger and aim higher. Don’t miss this deep dive into the story of a leader reshaping the future of digital innovation. 

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You Make It Look Easy PodcastBy Elston Sam