In this episode of Mixing Up Success, Dani breaks down the real reasons pop-ups and markets succeed or fail.

After years of participating in vendor events, hosting her own pop-ups, and analyzing both flops and wins, Dani shares the biggest lessons she’s learned about:

• Customer alignment
• Demand building
• Inventory risk
• Energy cost
• And taking ownership of the outcome

Pop-ups aren’t about exposure. They’re about strategy.

What You’ll Learn in This Episode

✔ Why exposure without alignment is expensive
✔ How to identify if a market fits your ideal customer
✔ The real cost of leftover inventory (it’s not just product)
✔ What to do after a market flops
✔ How to analyze underperformance without spiraling
✔ Why “I have something for everyone” is hurting your sales
✔ The shift from hoping people show up → to building demand before doors open
✔ The numbers every baker should know before saying yes to an event

The Hard Truth About Markets

You will not sell where your customer does not exist.

If your product is positioned as premium and you’re selling at a bargain-driven event — you’re misaligned.

If your audience is browsing for entertainment but your pricing requires intentional purchasing — you’re misaligned.

Alignment is everything.

Dani’s Flop List (Yes, She’s Been There)

• No-shows on pre-orders
• Leftover inventory stacked higher than she wanted to admit
• Events where traffic didn’t convert
• Overproduction from fear of running out
• Underpricing to “increase sales”
• Discounting after the fact just to move product
• Exhaustion from unpredictable outcomes

And here’s what changed:

A flop is data. Not failure.

The Strategy Shift

Dani now:

• Builds demand before the event
• Teases specific products
• Accepts online requests ahead of time
• Knows her break-even
• Plans her product mix intentionally
• Prepares a leftover strategy before the event

The result?

Consistent $2,000 four-hour pop-ups — not because markets improved, but because strategy did.

Ready to Stop Guessing?

If you’re tired of unpredictable markets, leftover inventory, and hoping people show up…

Join Dani inside her live webinar:

🎓 Profitable Pop-Ups: Plan. Price. Execute Successful Baking Events.

Inside, you’ll learn how to:

• Identify aligned audiences
• Calculate your break-even
• Build a profitable product mix
• Plan inventory intentionally
• Price for margin (not emotion)
• Evaluate which markets deserve your yes

🔗 Register here:
https://www.daniskitchenshop.com/event-details-registration/profitable-pop-ups-plan-price-execute-successful-baking-events