Melanie is a branding expert passionate about helping women in business create memorable and impactful brands. In her talk, she will explore why branding is more than just a logo or color palette—it's the foundation of your business identity and the key to building trust, loyalty, and recognition in the marketplace. Melanie will share actionable insights on crafting a brand that resonates with your audience, tells your unique story, and supports your growth journey. Whether you're just starting out or looking to refine your brand, this session will inspire and empower you to elevate your business with intention and authenticity.