In this episode of The Orbit, host Nihar Kulkarni sits down with the "wrecking ball" of the e-commerce industry, Rachel Jacobs (Founder, E-Commerce Partnerships).

Rachel is a powerhouse in the agency space, known for her no-nonsense approach to business growth. She shares her journey from agency COO—where she pioneered some of the first Klaviyo retainers in Europe—to becoming the leading connector between agencies, tech platforms, and brands globally.

If you are an agency owner stuck in the "feast or famine" cycle of project-based work, this episode is a masterclass on flipping your business model. Nihar and Rachel discuss the critical transition from time-and-materials billing to sustainable retainer models, the future of agency M&A, and why integrating AI is no longer optional for survival.