The Pivot Project

From Hustle to Healing: Danny Fahey on Creative Grit, Growth & Letting Go


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In this powerful episode of The Pivot Project, Dika sits down with creative industry veteran Danny Fahey — a mentor, artist manager, and founder of The 30 Pound Gentleman (TPG). With over 30 years of experience in music, events, and cultural consultancy, Danny opens up about his journey building a seven-figure creative agency, the highs and heartaches of managing artists, and the personal toll of success.

From club nights and brand campaigns for Nike and the BBC, to managing visionary artists and navigating burnout, Danny shares:

  • How TPG evolved from a digital idea into a cultural agency

  • Lessons learned from hiring based on potential vs. expertise

  • The emotional and financial cost of running a values-led business

  • Why knowing when to quit is a form of strength — not failure

  • The importance of staying authentic in a fast-changing world

Whether you're an emerging creative, a founder, or someone in the middle of a transition, this episode offers a deep, honest reflection on what it means to pivot with purpose.

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The Pivot ProjectBy Devika Kapoor