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In this powerful episode of The Pivot Project, Dika sits down with creative industry veteran Danny Fahey — a mentor, artist manager, and founder of The 30 Pound Gentleman (TPG). With over 30 years of experience in music, events, and cultural consultancy, Danny opens up about his journey building a seven-figure creative agency, the highs and heartaches of managing artists, and the personal toll of success.
From club nights and brand campaigns for Nike and the BBC, to managing visionary artists and navigating burnout, Danny shares:
How TPG evolved from a digital idea into a cultural agency
Lessons learned from hiring based on potential vs. expertise
The emotional and financial cost of running a values-led business
Why knowing when to quit is a form of strength — not failure
The importance of staying authentic in a fast-changing world
Whether you're an emerging creative, a founder, or someone in the middle of a transition, this episode offers a deep, honest reflection on what it means to pivot with purpose.
By Devika KapoorIn this powerful episode of The Pivot Project, Dika sits down with creative industry veteran Danny Fahey — a mentor, artist manager, and founder of The 30 Pound Gentleman (TPG). With over 30 years of experience in music, events, and cultural consultancy, Danny opens up about his journey building a seven-figure creative agency, the highs and heartaches of managing artists, and the personal toll of success.
From club nights and brand campaigns for Nike and the BBC, to managing visionary artists and navigating burnout, Danny shares:
How TPG evolved from a digital idea into a cultural agency
Lessons learned from hiring based on potential vs. expertise
The emotional and financial cost of running a values-led business
Why knowing when to quit is a form of strength — not failure
The importance of staying authentic in a fast-changing world
Whether you're an emerging creative, a founder, or someone in the middle of a transition, this episode offers a deep, honest reflection on what it means to pivot with purpose.