Projecting Grandeur

From Hustle to Structure: How to Scale Your Startup Into a Real Business


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Starting is one thing. Scaling is a different beast.

In this episode of Projecting Grandeur, we map the journey from scrappy startup to a real, structured business — the kind that doesn’t rely on you being everywhere, all the time.

Whether you’re still bootstrapping or you’ve already hit product-market fit, scaling demands a new identity as a founder, new systems, and new thinking.

In this episode, I break down:

  • The real markers that separate a startup from a small business

  • What to build before you scale

  • How to go from “doing everything” to leading something sustainable

  • Mindset shifts every founder needs to make if they want to last

🎯 If you’re feeling the friction between what got you here and what’ll take you further — this is your blueprint.

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Projecting GrandeurBy Ron Eliot Dichter