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From Hype to Reality: A look Inside Generative AI Implementation in Marketing
Listen in to this exclusive interview with Francesco Federico, Global CMO at S&P Global where he discusses the following:
- What is hype vs. Reality?
- What are the maturity stage of generative AI within enterprise sales and marketing?
- Examples of live implementations for generative AI within S&P Global
- Is genAI replacing or augmenting a marketing department resources?
- What is the biggest risk you are mitigating for when implementing genAI?
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By EngageMarTech.comListen in to this exclusive interview with Francesco Federico, Global CMO at S&P Global where he discusses the following:
- What is hype vs. Reality?
- What are the maturity stage of generative AI within enterprise sales and marketing?
- Examples of live implementations for generative AI within S&P Global
- Is genAI replacing or augmenting a marketing department resources?
- What is the biggest risk you are mitigating for when implementing genAI?