In this episode of Founders Future, with host Zach Young, we sit down with Erik Seversen, a 12-time best-selling author and founder of the Self-Publishing Center. Erik shares his incredible journey from studying anthropology and working in corporate America to becoming a prolific author and coach who helps experts and entrepreneurs write, produce, and publish their own books. He delves into the common fears that stop people from writing and outlines his practical, three-part framework for turning an idea into a published manuscript, emphasizing the importance of an accountability partner and demystifying the self-publishing process.

Erik also provides a realistic breakdown of the costs and steps involved in self-publishing, advocating for it over traditional publishing for the control and higher royalties it offers. He discusses the future of his business, including scaling his operations and his work on co-authored projects about AI, arguing that mastering such tools is crucial for modern success. Throughout the conversation, Erik’s passion shines through as he describes the profound joy of helping people achieve their dream of becoming published authors and leaving their legacy in print.