In this episode, Verity Craft of Intelligent Inc. sits down with Melanie Johnson to break down what it really takes to turn expertise into a powerful book. They cover everything from the importance of upfront strategy and planning, to the different ways to get support—like ghostwriting or book coaching—and why building your book's audience should start long before publication. If you're a purpose-driven leader, entrepreneur, or professional considering writing a book, you'll get straightforward advice to make your ideas shine and expand your impact.