Building Tech Products & Scaling Startups: Launchbase

From Idea to Seven Figures: Callum Woodcock’s Journey with WineFi

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In this episode of Launchbase, I sit down with Callum Woodcock, the founder & CEO of WineFi, a platform that’s transforming fine wine into an accessible investment class.

 

🚀 Key Highlights:

  • How Callum went from idea to £1M+ in revenue within seven months.
  • The power of building in public and leveraging LinkedIn for early traction.
  • Raising £500K in an oversubscribed pre-seed round—before even having a product.
  • Why personal brand matters for startup founders (and how Callum got his whole team posting).
  • The mindset shift that helped him overcome rejection while fundraising.
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    • 📢 One big takeaway? Startups don’t fail because of bad ideas. They fail because they don’t find product-market fit fast enough. WineFi nailed it early—before even launching a platform.

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    Building Tech Products & Scaling Startups: LaunchbaseBy John Radford - Building Better Products, Teams & Tech