Today on the How to Protect the Ocean podcast, host Andrew Lewin speaks with Katrina Ryan, the founder of Mindfully Wired. Katrina discusses how her company is dedicated to helping the planet, particularly the oceans, through innovative projects focused on conservation and policy. They delve into the unique approach Mindfully Wired takes in combining scientists, policymakers, and communication experts to make a positive impact.

Tune in to learn about the projects Katrina has led and her vision for the future of ocean conservation.

Mindfully Wired: https://www.mindfullywired.org/

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Mindfully Wired is dedicated to positive and optimistic projects that offer solutions to environmental challenges, as discussed in the podcast episode. The company's strategy involves addressing complex marine conservation and fisheries management issues in a manner that promotes change and reduces anxiety. By focusing on projects that deliver tangible solutions and positive outcomes, Mindfully Wired aims to inspire hope and optimism in the face of environmental obstacles.

An example of this approach is the collaboration with Surfers Against Sewage, where Mindfully Wired facilitated the co-authoring of the first youth ocean and climate manifesto. This initiative empowered 200 youth activists to express their concerns and aspirations for clean water and sustainable surfing environments. By engaging with the public in this manner, Mindfully Wired not only amplifies the voices of the younger generation but also instills a sense of agency and empowerment in addressing environmental issues.

Furthermore, the company's involvement in initiatives like the Blue Carbon Action Partnership demonstrates a commitment to driving high-quality blue carbon projects globally. Blue carbon ecosystems, such as salt marshes and mangroves, play a crucial role in carbon sequestration and climate change mitigation. By actively participating in projects that protect and enhance these ecosystems, Mindfully Wired contributes to the broader goal of environmental conservation and sustainability.

Overall, Mindfully Wired's emphasis on positive and optimistic projects aligns with their mission to effect meaningful change in the marine conservation and environmental realm. By highlighting solutions, collaboration, and communication, the company not only tackles environmental challenges but also fosters hope and progress in the face of complex issues.

Mindfully Wired collaborates with a diverse team of experts from various professional backgrounds to work on intricate environmental projects. The founder, Katrina Ryan, mentions that the team at Mindfully Wired includes individuals with backgrounds in science, policy, linguistics, and communications. This diverse team enables them to address complex environmental issues such as offshore wind, seafood supply, and forestry. The team's expertise in science and policy aids in developing projects that are technically sound and aligned with sustainable practices. Additionally, the team includes agency communications experts who bring a senior dimension to the projects, ensuring effective communication strategies are in place.

The company's approach to building a diverse team reflects their commitment to inclusivity and collaboration. By bringing together individuals with different expertise and perspectives, Mindfully Wired can develop innovative solutions to environmental challenges. The team's ability to bridge the gap between technical knowledge and effective communication is highlighted in their work with clients and projects. This collaborative approach not only enhances the quality of their work but also allows them to engage with a wide range of stakeholders, including governments, NGOs, retailers, and local communities.

Overall, the diverse team at Mindfully Wired plays a crucial role in driving positive change in the environmental sector. Their ability to work together, leveraging their unique skills and experiences, enables them to address complex issues and advocate for sustainable practices. The company's success in working on a variety of projects, from advocating for better fisheries management to promoting blue carbon projects, showcases the power of collaboration and diversity in achieving environmental goals.

Mindfully Wired engages with the public through various projects and initiatives to drive positive change and raise awareness about environmental issues. One example is the collaboration with Surfers Against Sewage to facilitate the co-authoring of the Youth Ocean and Climate Manifesto. This project involved bringing together 200 youth activists to create a manifesto advocating for clean water and environmental protection, which was then delivered to 10 Downing Street. This initiative empowered young activists to voice their concerns and contribute to meaningful change in environmental policy.

Additionally, Mindfully Wired conducts training courses at universities for master's and PhD level scientists in the environmental field. These courses focus on helping scientists communicate the impact of their work effectively and develop their communication skills to engage with a broader audience. By providing training and guidance to emerging scientists, Mindfully Wired contributes to building a community of environmentally conscious professionals who can effectively communicate their research and advocate for positive change.

Another significant project undertaken by Mindfully Wired is the Blue Carbon Action Partnership, hosted by the World Economic Forum. This initiative focuses on driving high-quality blue carbon projects globally, emphasizing the importance of blue carbon environments like salt marshes and mangroves in storing carbon and supporting local communities. By collaborating with NGOs and stakeholders, Mindfully Wired works to protect and invest in blue carbon projects, highlighting the critical role these ecosystems play in mitigating climate change and promoting sustainable practices. Through these collaborative initiatives, Mindfully Wired actively engages with the public, policymakers, and stakeholders to raise awareness about environmental issues and drive positive change on a global scale.