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In this episode, I sit down with Peter Winick, founder and CEO of Thought Leadership Leverage, to talk about turning expertise into enterprise. Peter explains how thought leaders—whether authors, speakers, or executives—can build scalable businesses around their ideas. We explore his 4-part framework (Ideas, Content, Offerings, Platform), why strategy is essential, and how true thought leadership goes beyond content marketing.
🔗 Guest Website: https://www.thoughtleadershipleverage.com
🌐 My Website: https://www.thealchemyconsultinggroup.com
In this episode, I sit down with Peter Winick, founder and CEO of Thought Leadership Leverage, to talk about turning expertise into enterprise. Peter explains how thought leaders—whether authors, speakers, or executives—can build scalable businesses around their ideas. We explore his 4-part framework (Ideas, Content, Offerings, Platform), why strategy is essential, and how true thought leadership goes beyond content marketing.
🔗 Guest Website: https://www.thoughtleadershipleverage.com
🌐 My Website: https://www.thealchemyconsultinggroup.com