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From Individual to Empire with Brand Matrix Strategist Laura Bull | Ep. 18 DevNations: Mind Devs Podcast
In this episode of the DevNations: MindDevs Podcast we speak with brand strategy master Laura Bull on how to build our brand in order to be sustainable and impactful for the world. She shares how to grow our personal brands through a blend of the brand matrix, stories, psychology, and values. This episode is great to learn what the brand matrix is, the origination of a brand, the 5 P's of Successful Influencers and more!
About Laura Bull:
Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.
Now an Amazon bestselling author in both Direct Marketing and Marketing for Small Business categories, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful "influencer." Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful. Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix that gives entrepreneurs step by step directions to discover their own authentic and competitive brand.
A consultant and speaker, Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.
From Individual to Empire with Brand Matrix Strategist Laura Bull | Ep. 18 DevNations: Mind Devs Podcast
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By DevNation Media
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In this episode of the DevNations: MindDevs Podcast we speak with brand strategy master Laura Bull on how to build our brand in order to be sustainable and impactful for the world. She shares how to grow our personal brands through a blend of the brand matrix, stories, psychology, and values. This episode is great to learn what the brand matrix is, the origination of a brand, the 5 P's of Successful Influencers and more!
About Laura Bull:
Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.
Now an Amazon bestselling author in both Direct Marketing and Marketing for Small Business categories, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful "influencer." Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful. Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix that gives entrepreneurs step by step directions to discover their own authentic and competitive brand.
A consultant and speaker, Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.
From Individual to Empire with Brand Matrix Strategist Laura Bull | Ep. 18 DevNations: Mind Devs Podcast