In this episode of Workforce 4.0, host Ann Wyatt speaks with Mark Peters, CEO of Butterball, about the evolving landscape of workforce development. Mark emphasizes the significance of understanding employees' personal challenges and passions, advocating for a shift from an enterprise-centric to a people-centric mindset. The conversation also highlights the impact of nonprofits in supporting workforce stability and engagement. In this conversation, Mark discusses the evolving landscape of employee benefits, particularly the importance of investing in ongoing education for employees. He emphasizes the need for companies to be open to employee mobility and to create networks that support talent development, even if it means employees leave for other opportunities. Mark also introduces his upcoming book, 'The Retention Trap,' which challenges traditional views on talent retention and advocates for a more people-centric approach.

In This Episode:

-02:07: Navigating Business Growth Post-COVID

-06:04: The Importance of Team Bonding and Culture

-07:14: Building a Sustainable Workforce

-12:45: Shifting from Individualism to Community Focus

-21:53: The Role of Nonprofits in Workforce Development

-25:24: Creating Symbiotic Relationships with Employees

-28:27: Investing in Employee Education

-33:59: Building Sustainable Workforce Networks

-36:42: The Retention Trap: A New Perspective

-42:41: Engaging Communities in Manufacturing

-47:07: The Story Behind Every Product

-51:19: Connecting with Mark Peters

More About Mark:

Mark Peters is the CEO of Butterball Farms, founder of i-3 Leadership and Author of ‘The Source’. Mark is passionate about inspiring other leaders and entrepreneurs through his experience and insight into positively impacting people's lives. He has over 30 years of experience in providing solutions and innovation to customers as America’s leading producer of value-added, culinary butter flavor solutions. Butterball Farms is a second-generation family business that began over sixty years ago. Mark took over the family business in 1995, and has dedicated his career to positively impacting the lives of those who work for him and his company. His book, ‘The Source’, uses the power of collaboration to stabilize your workforce, impact communities and address today’s most pressing business challenges. To learn more about Mark, connect with him here.

The Future of Work (and this Episode) Is Brought To You By Secchi:

Secchi is a revolutionary workforce engagement tool created for organizations to make data-driven frontline decisions in real-time. By measuring and combining multiple people-related lead indicators, Secchi provides in-the-moment visibility into individual frontline employee performance, team performance, engagement/turnover risks, and positive employee behaviors all while removing the traditional barriers of administrative burden on leaders. To learn more about Secchi, check them out here.