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From Industry Collaboration to Youth Engagement: The Future of Landscaping with Britt Wood
“Your job as a leader is to make your people successful. You have to figure out what's holding them back and work with them to help them succeed.”
Resources Mentioned in This Episode:- NALP (National Association of Landscape Professionals)
- National Collegiate Landscape Competition (NCLC): Annual event for landscape students to compete and connect with industry professionals.
- Skills USA: Partnership to engage high school students in the landscape industry.
- Roblox Game: Landscape Design Empire: A game aimed at engaging younger generations with landscape design.
- NALP Elevate Conference: A premier event for landscape industry professionals to learn and network.
- NALP Leaders Forum: A networking event for landscape business leaders to discuss key industry issues.
Introduction and Britt Wood’s Background at NALP (Start - 5:10):
Rob introduces Britt Wood, CEO of the National Association of Landscape Professionals (NALP), and Britt shares his experience in various industries and how he got involved with NALP.
The Importance of Involvement in Associations and Volunteering (5:10 - 7:30):
Britt discusses the value of volunteering in associations, sharing how the most successful people in the industry often volunteer and contribute to the growth of their peers.
Unique Characteristics of the Landscape Industry: Collaboration and Openness (7:30 - 12:00):
Rob and Britt talk about how the landscape industry stands out for its collaborative nature, with professionals being open to sharing ideas and helping one another grow.
The Biggest Growth Constraint: Labor Shortages in the Green Industry (12:00 - 16:00):
Britt explains how labor shortages are the biggest issue holding back growth in the landscape industry, emphasizing the need for more workers and retention efforts.
How NALP is Addressing the Labor Shortage Through Advocacy and Youth Engagement (16:00 - 20:15):
Britt highlights NALP’s efforts to address labor challenges, including their advocacy for the H-2B visa program and initiatives to attract young talent through programs like the National Collegiate Landscape Competition and Roblox.
Success Stories of Landscape Professionals Growing Through Association Involvement (30:00 - 40:15):
Britt shares examples of professionals who have significantly grown their businesses by being active members of NALP and leveraging the resources and networking opportunities.
Key Advice for Leaders: Building a Culture Where Employees Thrive (40:15 - 50:00):
Britt offers insights into how successful landscape companies build a strong culture that promotes employee retention and engagement, encouraging leaders to create environments they’d want to be part of.
NALP’s Elevate Conference and Leaders Forum: Opportunities for Networking and Leadership (50:00 - 58:00):
Discussion on the benefits of attending NALP’s Elevate Conference and Leaders Forum, which provide opportunities for networking, education, and business growth.
Final Takeaways on Getting Involved and Growing Your Business Through Associations (58:00 - End):
Britt and Rob close the episode by emphasizing the importance of industry involvement and association engagement for long-term business success.
- Get Involved in Associations: Volunteering at both the state and national levels provides invaluable opportunities for networking, learning, and accelerating business growth.
- Solve Labour Issues Through Advocacy: Addressing labour shortages requires advocacy on programs like H-2B, and efforts to attract younger generations through initiatives like the National Collegiate Landscape Competition and interactive platforms like Roblox.
- Build a Strong Company Culture: Retention is as critical as recruitment. Create a work environment where employees want to stay by listening to their needs and ensuring they feel supported.
- Leverage Industry Collaboration: The landscape industry is uniquely open and collaborative. Tap into this by seeking advice, sharing experiences, and learning from others in the field.
- Attend Leadership Events: NALP's Elevate Conference and Leaders Forum are excellent opportunities for landscape leaders to learn, network, and grow.
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By Intrigue Media“Your job as a leader is to make your people successful. You have to figure out what's holding them back and work with them to help them succeed.”
Resources Mentioned in This Episode:- NALP (National Association of Landscape Professionals)
- National Collegiate Landscape Competition (NCLC): Annual event for landscape students to compete and connect with industry professionals.
- Skills USA: Partnership to engage high school students in the landscape industry.
- Roblox Game: Landscape Design Empire: A game aimed at engaging younger generations with landscape design.
- NALP Elevate Conference: A premier event for landscape industry professionals to learn and network.
- NALP Leaders Forum: A networking event for landscape business leaders to discuss key industry issues.
Introduction and Britt Wood’s Background at NALP (Start - 5:10):
Rob introduces Britt Wood, CEO of the National Association of Landscape Professionals (NALP), and Britt shares his experience in various industries and how he got involved with NALP.
The Importance of Involvement in Associations and Volunteering (5:10 - 7:30):
Britt discusses the value of volunteering in associations, sharing how the most successful people in the industry often volunteer and contribute to the growth of their peers.
Unique Characteristics of the Landscape Industry: Collaboration and Openness (7:30 - 12:00):
Rob and Britt talk about how the landscape industry stands out for its collaborative nature, with professionals being open to sharing ideas and helping one another grow.
The Biggest Growth Constraint: Labor Shortages in the Green Industry (12:00 - 16:00):
Britt explains how labor shortages are the biggest issue holding back growth in the landscape industry, emphasizing the need for more workers and retention efforts.
How NALP is Addressing the Labor Shortage Through Advocacy and Youth Engagement (16:00 - 20:15):
Britt highlights NALP’s efforts to address labor challenges, including their advocacy for the H-2B visa program and initiatives to attract young talent through programs like the National Collegiate Landscape Competition and Roblox.
Success Stories of Landscape Professionals Growing Through Association Involvement (30:00 - 40:15):
Britt shares examples of professionals who have significantly grown their businesses by being active members of NALP and leveraging the resources and networking opportunities.
Key Advice for Leaders: Building a Culture Where Employees Thrive (40:15 - 50:00):
Britt offers insights into how successful landscape companies build a strong culture that promotes employee retention and engagement, encouraging leaders to create environments they’d want to be part of.
NALP’s Elevate Conference and Leaders Forum: Opportunities for Networking and Leadership (50:00 - 58:00):
Discussion on the benefits of attending NALP’s Elevate Conference and Leaders Forum, which provide opportunities for networking, education, and business growth.
Final Takeaways on Getting Involved and Growing Your Business Through Associations (58:00 - End):
Britt and Rob close the episode by emphasizing the importance of industry involvement and association engagement for long-term business success.
- Get Involved in Associations: Volunteering at both the state and national levels provides invaluable opportunities for networking, learning, and accelerating business growth.
- Solve Labour Issues Through Advocacy: Addressing labour shortages requires advocacy on programs like H-2B, and efforts to attract younger generations through initiatives like the National Collegiate Landscape Competition and interactive platforms like Roblox.
- Build a Strong Company Culture: Retention is as critical as recruitment. Create a work environment where employees want to stay by listening to their needs and ensuring they feel supported.
- Leverage Industry Collaboration: The landscape industry is uniquely open and collaborative. Tap into this by seeking advice, sharing experiences, and learning from others in the field.
- Attend Leadership Events: NALP's Elevate Conference and Leaders Forum are excellent opportunities for landscape leaders to learn, network, and grow.