Behind The Brand

From Industry Insider to Innovator: Andrew Guthmiller on Building Car Concierge


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In this episode, Andrew Guthmiller, founder of Car Concierge, shares his journey of creating a unique car buying service that prioritizes customer experience. He discusses the challenges he faced in the early days, the impact of COVID-19 on the industry, and the importance of branding and marketing in growing his business. Andrew emphasizes the need for continuous evolution and preparation for future growth, offering valuable advice for aspiring entrepreneurs.

Takeaways

  • Many entrepreneurs start a business to solve a problem.
  • Best businesses anticipate problems before they arise.
  • The car buying process can be overwhelming for consumers.
  • Andrew's experience in a dealership shaped his business approach.
  • Community values influence Andrew's business philosophy.
  • Visibility and brand recognition are crucial for growth.
  • COVID-19 disrupted the car industry significantly.
  • Investing in branding can elevate a business's presence.
  • Hiring the right people is essential for business growth.
  • Continuous learning and adaptation are key to success.

Chapters

00:00 The Birth of Car Concierge

02:58 Understanding the Car Buying Process

05:52 Challenges and Growth in the Early Days

09:09 Navigating Industry Changes and COVID-19

12:03 The Importance of Branding and Marketing

15:07 Preparing for Future Growth

18:07 Advice for Aspiring Entrepreneurs

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Website: www.moxiecreative.com

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Behind The BrandBy Moxie Creative

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