In this episode of Founders Future, with host Milan Kohut, we’re joined by Alexander Kharadi, founder and CEO of MIE Coach, a London-based health and performance coaching practice. Alexander shares his unconventional founder journey, shaped by a multicultural upbringing, a deep sports background, and a life-altering spinal injury that forced him to challenge traditional healthcare and performance models. His experiences led him to question what health and well-being truly mean—and how lasting change can be built through intentional daily actions rather than reactive treatment.

The conversation dives into how MIE Coach evolved from hands-on therapy into a holistic coaching model built around mental, internal, and external performance factors. Alexander explains his shift from one-to-one service delivery toward scalable B2B solutions, the challenges of balancing growth with alignment, and why organic growth, self-accountability, and behavioral science sit at the core of his work. He also shares his long-term vision for impact-driven scale, including building systems and technology that make proactive health more accessible—while maintaining integrity, clarity, and purpose at every stage of growth.