Carrie-Ann is the Founder and Chief Collaborator at Cat's Pajamas Communications and an expert in her field. I wanted to talk to her about brand; what it is, why it's important and how you can create it. This is not just about business, but about you as an individual thinking about your career and your approach to it.

Enjoy!

Reach Carrie-Ann at www.cats-pajamas.co.uk

and follow her on all the socials - @CatsPJs_UK

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Read one of Carrie-Ann's recommendations:

The Squiggly Career - Helen Tupper

Hype Yourself - Lucy Werner