In this episode of Driving Forward, Chris DeMillo of Leonard’s Express and host Nate Johnson, fresh off their panel at the Trimble Insight User Conference in New Orleans, break down one of the toughest challenges in transportation technology: getting executive buy-in.Nate and Chris revisit their session, “Selling the Vision: Communicating Tech ROI to Win Executive Buy-In,” and expand on how transportation leaders can move beyond features and functionality to clearly articulate business value.They’ll cover:

💡 What CEOs, CFOs, and owners really care about when evaluating technology investments💡 How to translate features into business outcomes, strategic alignment, and financial impact💡 The difference between presenting ROI… and making ROI believable💡 How to handle tough objections, skepticism, and “we’ve tried this before” fatigue💡 Their favorite takeaways, questions, and reactions from the Trimble Insight audienceIf you’ve ever struggled to champion technology inside your organization, or you’re responsible for explaining ROI to leadership, this episode gives you practical tools, real-world insights, and proven strategies straight off the conference stage.Chapters:00:00 Intro03:40 Trimble Insight Conference Recap05:57 Guest Introductions18:51 Tech Adoption & ROI Discussion30:59 Cost of Tech in Business31:18 Evaluating Legacy Solutions34:32 Tailoring Communication for Execs42:30 Building Trust & Internal Champions53:12 Ensuring Long-Term Tech Value