Structured notes, portfolio customization, and rethinking what diversification really means—Jerry Verseput, founder of Veripax (now part of HUB International), brings an engineer’s perspective to wealth management. On this episode of CAIS Live Conversations: Building With Alts, Jerry sits down with CAIS CMO Alex Cavalieri to share how the Great Financial Crisis reshaped his approach to portfolio construction, his views on traditional asset class diversification as “different colors of M&Ms,” and how structured notes may help advisors target outcomes rather than chase benchmarks. They also discuss the realities of building and eventually selling an independent RIA, navigating liquidity conversations, and what Jerry sees ahead for the wealth management industry.