Earn free CPE with Earmark! Take your learning on the go and earn NASBA-approved CPE just for listening to The INSIDE Public Accounting Podcast. Simply listen, take a short quiz, and download your certificate. Start now on the IPA channel in the Earmark app: The INSIDE Public Accounting Podcast | Earmark CPE

This episode gets into the work of keeping great people—and helping them thrive. Rachel Anevski has led HR and Business Development inside firms, advised dozens more and co-authored Accounting for Times: Evolve or Dissolve. She and Rob dig into the parts of firm life we talk about a lot but don’t always fix.

We’ll cover:

• Why “transformation” is real—but the people side lags     
• Internships that market your firm (and what breaks them)
• Micro-learning as a blueprint for faster, better onboarding
• Writing the pitch for CPAs to choose your firm, not just clients
• Transformational and ethical leadership that builds followership
• Remote/hybrid realities and keeping people connected
• Wellness beyond fruit bowls—redesigning work to cut burnout
• The tech shift: are we accounting firms, tech firms, or both?
• Billable hours, project management, and using fractional talent smarter

Why it matters:

Retention isn’t one initiative. It’s how you hire, teach, lead, and structure the work. Rachel offers clear, doable changes firms can start this quarter.