In this episode of Parlez-vous CEO, host Anne-Lise Cailliez interviews Shell Brodnax, CEO of the Real Estate Staging Association. They discuss Shell's unique career transition from a private investigator to a leader in the staging industry, emphasizing the importance of transferable skills in sales and marketing. Shell shares insights on networking, building relationships, and the value of community within the staging industry. They also touch on the challenges faced by new entrepreneurs and the significance of mentorship and coaching. The conversation concludes with Shell's vision for the future of RISA and the upcoming annual convention.

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