How to use LinkedIn to go from passive, forgettable, or invisible to credible, visible, and in-demand.

If you have a LinkedIn profile…but haven’t posted anything in months or just can’t figure out how spending time on there is going to help you now or in the longer term, this episode is for you.

If LinkedIn feels awkward, fake, intimidating, or like a place you don’t belong yet, you are not alone.

But here’s the shift we’re making with this episode:

· LinkedIn is not about self-promotion.

· It’s about communication and value creation.

It’s about learning how to express what you’re learning, what you care about, and what problems you can help solve.

We're joined by Mercy Abel, multi award-winning marketer, speaker, early careers and intergenerational team specialist, and Nick Murray, start-up ecosystem builder, Director of the Tectonic Night Summit, and consultant for techstars.

Together, they break down practical ways to strengthen your profile, increase visibility, showcase your skills, and build meaningful connections that open doors. This isn’t about pretending to be impressive or crafting a highlight reel. It’s about learning to communicate clearly, share what you’re learning, and use LinkedIn as an entrepreneurial tool to build confidence and create opportunities.

Whether you’re still studying, recently graduated, or figuring out your next step, this episode will help you utilise LinkedIn to progress your career.

And if you’re a Strathclyde student who wants to put what you learn in this episode into practice, there’s great support available for you via the Strathclyde Careers Service.

You can:

· make a 15-minute appointment to speak to a Careers Consultant in which they can give advice on your LinkedIn profile: https://www.strath.ac.uk/professionalservices/careers/appointments/

· explore the Getting started in LinkedIn course: https://strathclyde.careercentre.me/u/flvyzen3 · and read this article about improving your LinkedIn profile: Improve your LinkedIn Profile - jobs.ac.uk