In this episode of Founders Future, with host Olivia Sammons, we’re joined by Mariam Gogidze, founder of ACB (Ascent Capital Branding), a LinkedIn personal branding consultancy focused on financial services founders and professionals. Mariam shares her journey from growing up in Georgia to building a highly specialized brand in London, helping invisible but highly capable professionals turn their expertise into visible authority online.

Mariam breaks down why financial services leaders face a unique “triple-lock” challenge—network dependency, compliance restrictions, and silent resistance to self-promotion—and how she helps them build trust and credibility without relying on outbound sales or cold outreach. She also opens up about the realities of scaling a high-touch consultancy, hitting capacity limits, and her vision for a one-to-many SaaS solution designed specifically for regulated industries. This episode offers deep insight into authority-building, inbound growth, and navigating the next stage of founder evolution.