What happens when a fashion founder turns a counterfeit problem into a tech innovation? In this episode of What the Frac? Live, Nicole and Tamara sit down with Christian Oswald, veteran, fashion entrepreneur, and co-founder of Rainfall—a company that turns physical products into storytelling platforms through digital product passports.

We explore:

• How disconnected brand stories impact marketing performance

• Why authenticity is the secret weapon for modern brands

• How Rainfall helps brands connect physical goods to digital experiences—without an app

• The surprising impact of personalization, customer journey mapping, and UGC at scale

• The real ROI of storytelling and experiential branding

Whether you're a marketer, founder, or just obsessed with future-forward branding, this episode is full of actionable takeaways, intuitive pivots, and a reminder that experience never goes out of style.

🔗 Plus: Learn why Christian thinks your wine bottle might be your next favorite marketing channel.

#BrandStorytelling #Marketing #BrandLoyalty #WhatTheFracLive #MarketingTech #ProductMarketingStrategy #QRCode