On the Move: A Siemens Automotive Podcast

From James Bond to the future of our cities: Frank Rinderknecht, CEO Rinspeed, Makes Your Imagination Reality


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When we think of self-driving cars, the time-saving possibilities are endless. But the convenience factor extends beyond just productivity: these cars could – if we start thinking outside the box – create wonderful new opportunities for socialization or to spend time with A-list virtual celebrities.    

In this episode of The Future Car podcast, host Ed Bernardon talks to the founder and CEO of Rinspeed, Frank M. Rinderknecht, about his passion and vision for future transportation. They get into Rinspeed’s sQuba underwater car that was inspired by the 1977 James Bond film The Spy Who Loved Me and how their more recent car concepts have evolved since. Frank talks about the needs that autonomous cars will satisfy, the extent to which these cars will be dependent on a city’s infrastructure, and what the developments can mean for the delivery of goods and personalized experiences. 

Tuning into today’s episode, listeners will also hear Frank respond to questions about the biggest engineering challenges, whether autonomous cars will be able to give everybody what they want, and why he would prefer having a car for every occasion rather than one that does it all.

 

Some Questions I Ask:
  • How did you get involved in Rinspeed and what drives your passion for future transportation? [01:53]
  • What was it like to work on the sQuba project inspired by the 1977 James Bond film? [04:41]
  • What are the biggest needs that you think autonomous vehicles will satisfy? [10:30]
  • How do you see goods delivery and infrastructure evolving with autonomous cars? [26:10]
  • What role might autonomous cars play in bringing experiences to people? [31:22]
  • What do you see as the big engineering problems? [32:49]

 

What You’ll Learn in this Episode:
  • The different ways in which Frank’s concept cars evoke emotion. [03:27]
  • Why trying to engineer a water car can be compared to serving two masters. [07:59]
  • Why vehicles need to operate independently from any outside communication. [16:03]
  • How transportation might begin to play a more important role in socialization. [23:16]
  • The importance of thinking outside the box and questioning old ways of doing. [31:43]

 

Connect with Frank Rinderknecht:
  • LinkedIn
  • Rinspeed


Connect with Ed Bernardon:
  • Linkedin
  • Future Car: Driving a Lifestyle Revolution
  • Siemens Digital Industries Software

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On the Move: A Siemens Automotive PodcastBy Siemens

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