In this episode of 'Monetizing Your Mental Capital,' host Will Christensen reconnects with Ritu Java, founder of PPC Ninja. They discuss their initial meeting at the Prosper Show and Ritu's journey from running a jewelry business to becoming an expert in data-driven PPC strategies. Ritu shares insights on leveraging mental capital through blogging, YouTube channels, and newsletters, emphasizing the importance of commitment, consistency, and data-driven decisions. She also discusses the significance of addressing bottlenecks in business operations, referencing the book 'The Goal' by Eliyahu M. Goldratt. Ritu provides practical advice for those looking to start their own content channels and how to effectively measure success in terms of engagement and throughput.

00:00 Welcome and Introduction

01:23 Guest Background and Early Ventures

03:08 First Experiences with Monetizing Mental Capital

06:26 Building a Brand and Online Presence

08:27 Choosing and Testing Ideas

13:03 Commitment and Overcoming Barriers

18:18 Newsletter Strategies and Collaborations

29:48 Final Advice and Elevator Pitch