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From Kickstarter to Target: Tim Swindle on Building Game-Changing Products
In this episode of the Elevate Media Podcast, Chris Anderson sits down with Tim Swindle, a 10-year entrepreneur who turned a fun side project into a nationally distributed success. Tim shares how his first Kickstarter-backed game, Utter Nonsense, went from living room play to being sold in Target and Walmart nationwide. He opens up about overcoming self-doubt, leveraging online trends, and using influencers to launch products that stick.
Discover practical lessons on prototyping, scaling, and marketing your product in today’s crowded digital space. Whether you’re just starting out or looking to scale, Tim’s story offers the strategies and inspiration you need to take action.
Main Talking Points:
- Why execution matters more than the idea
- Overcoming self-doubt and just getting started
- How a Target buyer found his game through UK toy news
- Leveraging influencers and viral trends to create demand
- Turning pickleball and spikeball into a new hit game: Paddle Smash
- Building authentic connections and gathering raw product feedback
- The importance of getting out of your comfort zone
This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
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⚡️ PODCAST: Subscribe and listen on all major platforms
⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest
⚡️ For support or business inquiries, email us ➡ [email protected]
Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.
The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Chris Anderson
4.8
3737 ratings
In this episode of the Elevate Media Podcast, Chris Anderson sits down with Tim Swindle, a 10-year entrepreneur who turned a fun side project into a nationally distributed success. Tim shares how his first Kickstarter-backed game, Utter Nonsense, went from living room play to being sold in Target and Walmart nationwide. He opens up about overcoming self-doubt, leveraging online trends, and using influencers to launch products that stick.
Discover practical lessons on prototyping, scaling, and marketing your product in today’s crowded digital space. Whether you’re just starting out or looking to scale, Tim’s story offers the strategies and inspiration you need to take action.
Main Talking Points:
- Why execution matters more than the idea
- Overcoming self-doubt and just getting started
- How a Target buyer found his game through UK toy news
- Leveraging influencers and viral trends to create demand
- Turning pickleball and spikeball into a new hit game: Paddle Smash
- Building authentic connections and gathering raw product feedback
- The importance of getting out of your comfort zone
This episode may or may not be sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.
===========================
⚡️ PODCAST: Subscribe and listen on all major platforms
⚡️ Want to be a guest on The Upgraded Man? Apply here ➡ https://upgraded-man.com/guest
⚡️ For support or business inquiries, email us ➡ [email protected]
Our mission at The Upgraded Man is simple — help men upgrade every area of their life through real conversations, honest stories, and actionable insight from men who have done the work.
The content on The Upgraded Man is for informational and entertainment purposes only. The views expressed by the host and guests are their own and do not constitute professional legal, financial, medical, or therapeutic advice. Always consult a qualified professional before making decisions based on information discussed on this podcast.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.