In this episode of the Elevate Media Podcast, Chris Anderson sits down with Tim Swindle, a 10-year entrepreneur who turned a fun side project into a nationally distributed success. Tim shares how his first Kickstarter-backed game, Utter Nonsense, went from living room play to being sold in Target and Walmart nationwide. He opens up about overcoming self-doubt, leveraging online trends, and using influencers to launch products that stick.

Discover practical lessons on prototyping, scaling, and marketing your product in today’s crowded digital space. Whether you’re just starting out or looking to scale, Tim’s story offers the strategies and inspiration you need to take action.
 

Main Talking Points:

• Why execution matters more than the idea
• Overcoming self-doubt and just getting started
• How a Target buyer found his game through UK toy news
• Leveraging influencers and viral trends to create demand
• Turning pickleball and spikeball into a new hit game: Paddle Smash
• Building authentic connections and gathering raw product feedback
• The importance of getting out of your comfort zone

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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