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From Kitchen Batch to Top Bars: The Himbrimi Story | Alba Hough
A masterclass in brand building, gin drinking, and business success – straight from Iceland to Miami.In this episode of The Marty Davis Show, Himbrimi Gin master distiller and linguist Alba Hough shares how a handcrafted batch born in an Icelandic home kitchen became a premium gin poured in top bars and restaurants. She breaks down the real life of a master distiller (spoiler: 90% cleaning, 10% magic), why Iceland’s lava‑filtered, naturally alkaline water makes Himbrimi feel soft and velvety in the glass, and how wild Arctic botanicals like thyme shape both flavor and story.Alba takes us inside her fully hands‑on distillery where nothing is automated, every juniper berry is crushed with intention (never the seed), and every decision—from maceration time to filtration—is guided by method, measurement, and her nose. She explains the difference between Old Tom and London Dry, why she only takes the “heart” of the distillate, and how even spent botanicals get a second life in Michelin‑level kitchens. This is a deep dive into craft, consistency, and what it means to protect the soul of a product as demand grows.Beyond the gin, this episode is a blueprint for entrepreneurs and creators: Alba talks about turning a “good idea” into something tangible, using “boring ritual” to achieve consistency, knowing your non‑negotiable cut points, and why your reputation can take decades to build and five minutes to destroy. We also get into how to taste spirits like a pro (hint: bigger glasses, more oxygen, less shots), what it actually feels like to live in dramatic, volcanic Iceland, and the mindset of never stopping learning new tricks.If you care about building a premium brand, mastering your craft, or just pouring a better gin and tonic, you don’t want to miss this one.Timestamps (suggested):00:00 – From kitchen batch to Himbrimi Gin06:00 – Inside the life of a master distiller14:00 – Icelandic water, lava, and “soft” spirits24:00 – Juniper, botanicals, and nothing going to waste36:00 – Old Tom vs London Dry: the science50:00 – A masterclass in consistency and brand building1:05:00 – Iceland, language, and living with nature’s dram
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By Epoxy-StudioA masterclass in brand building, gin drinking, and business success – straight from Iceland to Miami.In this episode of The Marty Davis Show, Himbrimi Gin master distiller and linguist Alba Hough shares how a handcrafted batch born in an Icelandic home kitchen became a premium gin poured in top bars and restaurants. She breaks down the real life of a master distiller (spoiler: 90% cleaning, 10% magic), why Iceland’s lava‑filtered, naturally alkaline water makes Himbrimi feel soft and velvety in the glass, and how wild Arctic botanicals like thyme shape both flavor and story.Alba takes us inside her fully hands‑on distillery where nothing is automated, every juniper berry is crushed with intention (never the seed), and every decision—from maceration time to filtration—is guided by method, measurement, and her nose. She explains the difference between Old Tom and London Dry, why she only takes the “heart” of the distillate, and how even spent botanicals get a second life in Michelin‑level kitchens. This is a deep dive into craft, consistency, and what it means to protect the soul of a product as demand grows.Beyond the gin, this episode is a blueprint for entrepreneurs and creators: Alba talks about turning a “good idea” into something tangible, using “boring ritual” to achieve consistency, knowing your non‑negotiable cut points, and why your reputation can take decades to build and five minutes to destroy. We also get into how to taste spirits like a pro (hint: bigger glasses, more oxygen, less shots), what it actually feels like to live in dramatic, volcanic Iceland, and the mindset of never stopping learning new tricks.If you care about building a premium brand, mastering your craft, or just pouring a better gin and tonic, you don’t want to miss this one.Timestamps (suggested):00:00 – From kitchen batch to Himbrimi Gin06:00 – Inside the life of a master distiller14:00 – Icelandic water, lava, and “soft” spirits24:00 – Juniper, botanicals, and nothing going to waste36:00 – Old Tom vs London Dry: the science50:00 – A masterclass in consistency and brand building1:05:00 – Iceland, language, and living with nature’s dram