Mindset Mavericks

From Kitchen Idea to 1800 Walmart Stores and Beyond


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What if a simple idea in your kitchen could turn into a viral sensation, landing your product in 1,800 Walmart stores? 🚀

That’s exactly what Llance Kezner, co-founder of Keep Life Tasty, did with Millie's Sipping Broth—an innovative tea-bag-style broth that took the world by storm. From bootstrapping his way to national retail success to leveraging social media and AI to scale his business, Llance shares how he cracked the code to launching and sustaining a lean, high-growth brand.

In this episode, we cover:

  • How he pivoted from software sales to entrepreneurship
  • The exact moment he knew he had a winning product
  • The viral moment that skyrocketed sales
  • Navigating Walmart’s golden ticket program
  • How to scale with just four employees
  • Why nano-influencers beat traditional media

  • If you're an entrepreneur or product-based business owner, this is an unmissable episode full of real-world strategies you can apply today.

    đź”— Links & Resources

    • Find Millie’s Sipping Broth Here
    • Follow Llance on LinkedIn
    • đź“– Episode Chapters

      • 00:00:00 - Welcome & Introduction
      • 00:01:52 - From Software Sales to Entrepreneurship
      • 00:06:54 - Going Viral & Scaling to Walmart
      • 00:20:16 - The Challenges of Manufacturing & Logistics
      • 00:32:51 - Building Brand Loyalty & The “Broth Sloth”
      • 00:55:51 - Mindset, Business Lessons & Future Plans
      • ...more
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        Mindset MavericksBy Jon Coogan

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