Scaling a small business is no easy feat- especially in the competitive food industry. From perfecting your product to finding the right distributor, breaking into major grocery stores takes strategy, persistence, and a whole lot of hustle.

In this episode, Jay-Ann sits down with Veneise George, the founder of Yawdi, a line of premium, all-natural condiments inspired by international flavors. What started as a homemade marinade in her kitchen is now stocked in major grocery chains like Sobeys, Loblaws, and Metro. Veneise is here to share her story and why believing in your product is critical if you want to grow your business. 

Key Takeaways:

• You don’t need everything to be perfect before launching. Start with what you have, learn along the way, and improve as you grow.
• Success doesn’t happen overnight. Every small win and piece of positive feedback can be the motivation to keep pushing forward, even when things get tough.
• People connect with the real story behind a brand. When a product reflects culture, tradition, and passion, it resonates on a deeper level with customers.

Learn more about Yawdi

Visit Meridian at: meridiancu.ca