In this episode of Founders Future, with host Karyn Vadnais, we sit down with Brian Reichert, founder and CEO of Fast Forward Marketing. With over 36 years in the dental industry, Brian shares his remarkable journey from owning a dental lab to launching breakthrough products like Cavicide and the first flowable composite. Drawing from his experience working with major dental companies such as Ss White Dental, Brian explains how he channeled his expertise and deep industry relationships into creating a marketing firm that supports multiple segments within the dental space.

Brian unpacks the evolving landscape of dental marketing, from the effects of consolidation to his firm’s strategic focus on national accounts, DSOs, and government sectors. He emphasizes the importance of positioning as a trusted advisor, not just a vendor, and how Fast Forward Marketing’s tailored pricing model reflects the depth and nuance of its specialized work. This episode offers powerful insights into sustaining innovation, building strong industry relationships, and creating scalable impact in a niche yet rapidly changing field.