Neri Bluman is the co-founder of XFunnel, a forward-thinking platform built to demystify AI search engines.

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Neri Bluman and co-founder Beeri Amiel recognized this inflection point early and launched XFunnel to pioneer Answer Engine Optimization (AEO)—maintaining brand visibility in AI-driven discovery. Ten months later, HubSpot acquired the company, validating both the urgency of the problem and their solution.