Founder and CEO of The Fill, Gwen Whiting, discusses the development of luxury cleaning products with the Post’s Lydia Moynihan. Whiting shares why using a private club model for her business development was the right move. She told the Post, “I’m so passionate about my product and my community and I wanted this to be a safe space and I love my community. It’s ironic that I built a private members club from my office in a private members club. What does a members club give you? It gives you value. It gives you belonging. It gives you content, education–all of these principles.”

Whiting shares that The Fill is meant to be a community and a brand with online content accessible to members. She explained, “This is a wellness-centered brand, which is at the core of the Fill and what makes it different.”

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