In this episode, I’m joined by Bennett Maxwell, founder of Dirty Dough—the cookie company that’s not only disrupting the dessert space, but also taking on billion-dollar competitors in the process. What started as a side hustle quickly turned into a national brand—and a legal battle with industry giant Crumbl.

But Bennett’s story isn’t just about cookies or courtrooms. It’s about resilience, purpose, and the deeper meaning behind entrepreneurship. From building a wildly successful franchise system to launching his own podcast, Deeper Than Dough, Bennett’s journey is packed with lessons in grit, growth, and going against the grain.

If you've ever felt reluctant to take the leap—or wondered how far your values can take you in business—this conversation is one you won’t want to miss.

Dirty Dough
https://dirtydoughcookies.com